Preliminary Research

<aside> 📌 How different are the next generation of consumers How are they influenced Characteristics relevant about the next generation

look into how gen z invests

genz = has portable digital tech from an early age
- 3/4 use money transfer apps like venmo - at least 1x per month
trends in investing
- 73% own stocks
- 47% invest into crypto

earning more, saving more, investing earlier an have a higher rate than any previous generation
however, genz has also expressed a concern about our lack of knowledge and confidence when it comes to investing
- what many don’t realize for their companies, is this could be the time to finally get early and more long term shareholders
- the average holding time for stocks have gone from 8 years to just 5 months meaning we see these short term trends in businesses, but having loyal customers is the way to go
- by getting genz early on and guiding them throughout their investment process, it could be a serious upside in new companies

more likely to interact with images than texts
naturally more risk takers since they have a longer period of time before retirement
to the topic of ESG
- before and after pandemic, their main issues are cost of healthcare, housing, inflation, climate change and sustainability
- 82% of genz said their personal values impact the companies they invest it → attractive financially but share their values with environment and social justice
at the end of 2030 - gen z’ers earning are going to hit $33 trillion
- outpacing the income of millennials - they are going to be in control of the economy
- so companies must align with their values and spending values

if you think about it, genz is known to spend loads of their time on their devices or on social media and that isn’t wrong at all
- but this provides a platform for companies to accelerate their reach to these new consumer
- ex. tiktok ads have increased → we see banks and large companies talking about their products on this, but why not give financial advice
genz is 5x more likely to get financial advice from social media platforms than people 41+
there’s also been a rise of the finfluencer → an influencer who provides financial advice
- market size estimation of $104B
in millenials we saw the trend in the lack of trust in old school financial institutions
- and genz trusts these finfluencers more than these financial institutes
this attention gap = companies must appeal to upcoming investors
- new platforms
- they also want to produce content, not simply consume it